Growth · Marketing · AI · Park City, Utah
Your Growth Easy Button
LBJO Consulting gives scaling companies senior growth leadership without the executive search: fractional CMO guidance, AI-powered marketing and sales systems, and the funnel discipline to make every dollar accountable. Built and run by an operator who has done the job at scale, not a firm that studied it.
The Record Behind It
Every engagement draws on the founder's operating record, not a methodology deck. Logan B. Jones-Olson built Nav's marketing org from zero to 20+, then carried the revenue number as CPO and CRO. The numbers below are from those operating seats.
- Revenue growth362%Nav, 2020 to 2022, from stagnant
- Customers1M+up over 700% at Nav
- Paid engine$1.5M/moscaled from roughly $50-100K/month, holding CAC targets
- Attribution rebuilt80% → <30%unattributed "direct" traffic cut at Linqto
The full case studies live on the founder's site: loganjonesolson.com/case-studies.
“As the cofounder, CEO, and Executive chairman at Nav, I've worked with Logan for over 8 years. There was never a time Logan didn't play a key role in our success. You can point him at any problem and he'll figure out how to solve it.”
Services
Six areas, one thread: revenue systems that keep working after the engagement ends. We build them with you, document them, and hand you the keys.
Fractional CMO & Growth Strategy
Senior marketing leadership on demand: positioning, channel strategy, budget and team design, and an operating cadence that survives contact with a quarter. The judgment of an executive hire, available now, at a fraction of the cost.
AI Integration
AI put to work in your marketing and sales operations, not admired in a slide. Agent-built reporting, forecasting, creative production, and automation, deployed the same way we run them in our own businesses every day.
Martech Optimization
Most stacks are overbought and underused. We audit what you pay for, switch on the capabilities already in your contracts, cut the redundant tools, and integrate the rest so your data tells one story instead of five.
Digital Marketing & Funnel Economics
Paid, SEO, and lifecycle run with CAC, LTV, and payback discipline. We find where the funnel leaks, fix the measurement so channel decisions stop being guesses, and scale what the evidence supports.
Affiliate & Influencer Programs
The founder built affiliate programs from zero twice: roughly 10% of new signups at the lowest CAC in the mix at Nav, and 15% of new customers in six months at Linqto. We build the partner engine, the tracking, and the payout discipline that make the channel compound.
Data & Analytics Engineering
Attribution you can trust and dashboards someone actually reads. We rebuild tracking, define one source of truth, and turn reporting into a system your team maintains without us.
How an Engagement Works
1 · Free Consultation
Thirty minutes. The first five are for us to understand your business and your bottleneck. The rest is working advice you can take back to your team, whether or not you ever become a client.
2 · Diagnosis Before Prescription
We start where the failure usually hides: measurement and friction. You get a clear read on what actually produces customers, what it costs, and where the funnel loses people, before anyone proposes spending more.
3 · Build, Document, Hand Over
The engagement builds systems your team owns: the strategy, the stack, the automation, the reporting. Success is when you stop needing us and keep the growth.
The Founder
LBJO Consulting is led by Logan B. Jones-Olson. Eight years at Nav building marketing from a blank org chart to 20+ people, then carrying the revenue number as CPO and CRO. Head of Marketing Strategy and Operations at Linqto. Owner-operator of Upgrade Labs Park City, where the AI-native systems we recommend to clients run a real P&L every day. Ecommerce roots at Overstock.com and Target.
The record, the case studies, and the writing live at loganjonesolson.com.
Frequently Asked Questions
What does a free consultation actually look like?
Thirty minutes. The first five are for us to understand your business and your bottleneck. The rest is working advice you can take back to your team, whether or not you ever become a client.
What kinds of companies do you work with?
Mostly fintech, ecommerce, and consumer companies that are scaling: the stage where the founder can no longer run marketing personally but a full executive hire is premature or unfilled. Those are the patterns we know best, because they are the ones the founder has operated in.
Who actually does the work?
LBJO is founder-led. When we say senior operator, you get the operator: strategy and execution come from the same person who carried revenue accountability as a CMO, CPO, and CRO, with specialists and agency partners brought in only where they beat doing it in-house.
What payment methods do you accept?
We accept credit cards, Google Pay, and Apple Pay.
Let's Connect
Ready to see how easy accelerating growth can be? Grab a free consultation, or just reach out.